Sony Ericsson has launched a range of high-end mobile phones named Xperia X10, Xperia X10 mini, Xperia X10 Mini Pro, Vivaz and Vivaz Pro.
The new phones come in the range of between Rs 25,695 and Rs 35,795 in India, and aims to penetrate the smartphone market in the country Sony Ericsson has said that the new portfolio would take communication-entertainment to the next level. The new launches are expected to help the company concentrate on the high-end mobile phone segment, currently dominated by Nokia, Blackberry and Apple.
On the content side, Sony Ericsson has partnered with regional and local content and application providers like MTV India, UTV, Shemaroo, Electronics Art, Indiagames and Disney.
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