(vIndianz June 15 2010): Amigo Sports has entered into an exclusive licensing agreement with Global Brands Group, the master licensee of the FIFA brand globally. With this agreement Amigo Sports has received the exclusive rights to manufacturing, multi-channel distribution and retail of official FIFA merchandise across India. The FIFA Official Stores will open across more than 10 countries globally with India being the most recent entrant.
Amigo Sports will be setting up FIFA Official Stores across India. The first of the FIFA Official Stores will come up in the Palladium Mall and Oberoi Mall followed by other stores across the country. Amigo Sports currently has a strong footprint of 49 stores across the country scaling up to 100 before end of 2010. Amigo Sports Pvt. Ltd has also tied up with departmental stores like Shoppers Stop, Central and Westside to sell and promote official FIFA branded merchandise, a press statement said.
The FIFA Official Store retail experience aims to connect fans around the world to FIFA’s rich heritage reflecting the dynamism of football since 1904. The FIFA Official Store experience promises fans an innovative and entertaining in-store football experience. The stores will stock official FIFA Collections, event merchandise and products from FIFA Commercial Affiliates. FIFA Collections is FIFA’s football lifestyle apparel and accessories range designed with a unique signature fusing football, fashion and culture.
Simon Hawkins, SVP & GM, FIFA & Football Business Unit, Global Brands Group, said “It’s a very exciting time for us. Since we signed our agreement with FIFA, we have been working closely with them and are delighted to partner with Amigo Sports to bring this brand to India. Although one would think India is a cricket crazy nation, tv audience estimates suggest that over 287 million people will be watching the 2010 FIFA World Cup in India, The country with the potential to be one of the largest football consuming nations in the world. The FIFA Official Stores will stock official FIFA merchandise and will look to deliver a complete ‘footballing lifestyle’ experience to the true football fanatic. We are confident in the ability of Amigo Sports to deliver that very same experience to our clientele and to aggressively roll-out the FIFA brand and FIFA retail stores in this fast growing upwardly mobile Indian market.”
Adding, Sanjiv Mehta, Chairman, Amigo Sports, said, “In India football is fast becoming a huge draw and there is a huge following for the sport. We have seen a huge fan following for the game and there is a decent club loyalty. We at Amigo Sports will bring world class expertise in the roll out of the FIFA Merchandise in India and look to reach out to the football crazy Indians through various touch points and innovative formats
- PPR to buy Volcom for $607.5 million – Los Angeles Times
- Giants deals must wait for new CBA – ESPN
- FIFA executive Sepp Blatter denies soccer is in a crisis – Kansas City Star
- Pressure mounts on FIFA over scandal; Blatter defiant – Reuters
- Football World Cup: Matthaeus tips Spain
- Fifa president Sepp Blatter denies football is in crisis as he comes out … – Telegraph.co.uk
- Fifa must postpone presidential election, says FA chairman – The Guardian
- Despite scandal, Blatter poised to extend reign – USA Today
- Centro sells US shopping malls for $9.4 billion – BusinessWeek
- US Stock Futures Slip As Retail Sales Miss Expectations; DJIA Off 19 – Wall Street Journal
Stay updated! Follow us on twitter and subscribe to our feed via Feedburner.
No Comments