(vIndianz, 26 March 2010): Fusion and social awareness were the buzzwords at the Wills India Lifestyle Fashion Week that got underway here.
Business trends influenced many of the designs as designers shifted their focus to cliens from Europe and the Midle East post the economic downturn.
Designer Rana Gill’s designs focussed on shoulder props and a lot of Indian accessories. He included many textures as well as layers in his dresses which were part of the fall-winter collection.
Designers Hemant Lalwani and Nandita Raipurani showcased a collection of clothes that used digital prints to create animal designs. The collection, which the designers dubbed as ‘Fake-It’ dresses, sent out a message against the slaughter of animals in the name of fashion. Their dresses that were aimed at European clients employed subtle cuts along with Indian hemlines.
Designer Charu Parashar, on the other hand, focussed on the Middle East with the architectural designs from Egypt that featured on the clothes in his line. Stiff-shouldered jackets, short dresses and kaftans were part of his collection.
But modern was the way Designer Kavita Bhartia decided to go. Silk, cotton and Georgette threadwork and craftwork were combined in her designs.
Designer NeetaBhargava’s Save the Tiger campaign-inspired hand painted collection also garnered a lot of interest. She opined that most Indian designers are incorporating a Western look to compete with multinational brands that have recently entered the market.
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