SRK, Todi tie-up on hold

vIndinaz.com (23 Feb, 2010) — Kolkata: The Kolkata Knight Riders has put on hold its tie-up with hosiery brand Lux Cozi, a deal that had earned widespread criticism and anger among the people of the city.

“Respecting the sentiments of Kolkata and people of Bengal, both, Lux Industries and KKR have decided to put their association on hold until issues are resolved and the sensitivities of the aggrieved group are adequately addressed,” the Shah Rukh Khan-owned franchisee stated in a release on Monday.

As per the link-up, the innerwear brand, owned by Ashok Todi, an accused in Rizwanur Rahman suicide case, was supposed to be associated with KKR’s apparel merchandising.

The Lux Hosiery had also signed the Bollywood star as their brand ambassador.

The Todis were charged with abetting the suicide of computer graphics designer Rizwanur Rehman after he married Ashok Todi’s daughter Priyanka.

A criminal case has been registered with the Todi brothers who are currently on bail.

SRK in his last visit to the city had met Todis as the deal had come up sparking anger in various parts of the city.

In fact, the Imam of Kolkata’s second biggest mosque had written to Khan, appealing to scrap the deal.

The KKR jersey of black and gold colour has been changed with designer Manish Malhotra bringing purple into it even as the gold lining continues to exist.

The Kolkata side had finished last in the second edition, while in the inaugural IPL edition the side had finished second last.

The third edition of the T20 extravaganza will be held from April 12-March 25.

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