Rs 1-lakh Nano to be Rs 2-lakh in the US?

vIndianz.com (16 Jan, 2010) — World’s cheapest car, Rs-1 lakh ($2,500) Tata Nana, made in India, may be sold at double the price in the United States when Tata launches Nano (US version) during Detroit car show.
But even at $5000, Nano in the US would still be lowest-priced car in the US.
The cheapest vehicle in North America costs about $9,000-10,000 “so one could speculate that half of that – over $5,000 – is a possible price point” for the Nano in the US and is still way cheaper than the lowest priced car, a Tata Technologies official told Indian news agency Press Trust of India at the Detroit Science Centre, where the car is on display for the US audience for the first time since Wednesday.

Tata Technologies, part of the Tata Group, has brought the ‘Champagne Gold Nano LX’ from Pune, India to Detroit for an event titled ‘Better Innovation’, which was attended by media and auto company officials.

Tata Group Chief Ratan Tata had said the firm will consider launching Nano in the US in the next three years as there is a market for the car not only in developing countries but also in developed countries. He siad the statement at the New Delhi Auto Expo, early this month

Patrick McGoldrick, Tata Technologies CEO and Managing Director, said by bringing the Nano to the US, he hopes to stimulate some out of the box thinking, “create some sort of buzz and excitement that one can do something different”.

Detroit car show organisers revelead that those attending the event wanted to know as to when would the Nano car be available in the US market.

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