vIndianz.com (20 Feb, 2010) — Seattle: Microsoft Corp’s assault on search engine leader Google Inc took a major step forward on Thursday as US and European regulators cleared the software company’s search partnership with Yahoo Inc.
The 10-year deal, struck last July, is the biggest effort yet by Microsoft to establish an online business to rival Google, an area where Microsoft has lost $5 billion over the last four years.
Microsoft has already made some progress with its search engine, Bing, picking up 3.3 points of market share since its launch last June. But Bing is not likely to “push Google off a very big pedestal any time soon,” said a trade analyst according to Reuters.
The battle for online search ads is only one front on a sprawling war for revenue between Microsoft and Google, which also encompasses operating systems and mobile phones. But neither has yet managed to compete on equal terms in each other’s core market.
Further Reading- Google Chrome OS to arrive this autumn
- Google to launch e-book sales service in July
- Google Maps Nears First Deadline on China Requirement – PCWorld
- Google Said to Be Possible Target of US FTC Antitrust Probe – Bloomberg
- Xinhua launches search engine with China Mobile – Xinhua
- Google Gets Into E-Book Game – Forbes
- Schmidt: We Worry More About Microsoft Than Facebook (GOOG, MSFT) – San Francisco Chronicle
- MS Office 2010 in June
- What Google`s Larry Page Needs to Do to Succeed as CEO: Top 10 Things – eWeek
- DoJ Approves $700M Google-ITA Deal – Emii.com
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