Hyundai Group aims to enhance car sales by 17% in 2010

By: Staff | January 4, 2010 | | No Comments

vIndianz.com (04 Jan, 2010) — Hyundai Motor Group, South Korea’s top automaker, said on Monday it intended to elevate worldwide sales volume by 17% in 2010 on a global economic revival and latest models.

hyundai-logoThe group, which includes Hyundai Motor Co and KIA Motors Corp and is the world’s No.4 car maker based on first-half 2009 sales, is targeting collective sales of 5.4 million vehicles in 2010, compared with 4.63 million previous year.

Previous year, Hyundai Motor’s sales volume rose 10% to 3.10 million vehicles, whereas Kia’s grew 9.3% to 1.53 million, appreciation to a weaker won, government incentive packages and increasing consumer desire for smaller models.

On Thursday, a Kia spokesperson said it expected to augment worldwide sales volume by more than 26% this year.

The targets came in the midst of doubts that Hyundai and Kia sales might face pressure from a stronger won and failing government measures to encourage car demand.

The won is anticipated to increase over 10% against the dollar in 2010, a Reuter’s poll in late December showed.

The maker of the Elantra compact car, though, is probable to be helped by an economic revival and new models, analysts said, in addition to a brilliant viewpoint in budding markets such as China and India.

“Latest model effects are seen a lot stronger this year than previous year. They will bring more customers with high incomes to showrooms amid the economic recovery,” said Ahn Sang-jun, an auto analyst at Tong Yang Securities.

Reflecting the hopefulness, shares in Hyundai rose 8.5% in the fourth quarter of the previous year, outperforming a 0.6% increase in the wider market.

Hyundai plans to launch revamped Elantra and Accent models shortly this year.

Last November, a senior executive said Hyundai and Kia intended to grow at two times the market rate this year in China and a third plant was considered in the world’s top car market.

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